‘Press Releases’ Category

IDInteract Pioneers Social and Mobile Commerce

IDInteract harnesses “Demand-based Marketing” and the way brands effectively market to customers November 13, 2014 – Boca Raton FL – In just a few short years, Mobile and Social Platforms will account for more than 75% of global online commercial transactions. Reaching and engaging consumers in an effective and unobtrusive way is key for companies […] Continue Reading —›

Utilizing Big Data Analytics to Market Effectively

IDInteract harnesses “Demand-based Marketing” and the way brands effectively market to customers June 7, 2014 – Detroit, Michigan – — Since email marketing first became popular a decade and a half ago, companies have struggled to develop the best ways to reach their potential customers. Unfortunately, not much has changed and companies still default to […] Continue Reading —›

2013 Red Herring 100 Global Award Goes to Detroit’s IDInteract

Detroit, MI – IDInteract, Inc. has been selected as 2013’s Red Herring 100 Global Award Winner, adding this accolade to Gartner’s 2013 Coolest Vendor award. The honor of receiving Red Herring’s prestigious Global 100 award puts IDInteract in the company of prior Red Herring 100 Global Award winners such as Facebook, Twitter, Google, Yahoo, Skype, […] Continue Reading —›

IDInteract is a Finalist for the 2013 Red Herring Top 100 North America Award

SEATTLE, WA — IDInteract, Inc. announced today it has been selected as a finalist for Red Herring’s 2013 Top 100 North America award. The latest accolade amidst a recent flurry of positive recognition, the Red Herring award puts IDInteract in the company of a prestigious list of honorees considered to be North America’s most promising […] Continue Reading —›

Gartner Cool Vendor 2013 List includes IDInteract

Our inclusion in the Gartner Cool Vendor report is confirmation of our ability to deliver highly qualified leads with greater than a 10X customer acquisition,” Standish said. “This creates an immediate and measurable value for our customers. Continue Reading —›

Marketing Associates Partners with Seattle Startup to Deliver Cutting-Edge Social Media Technology

DETROIT, Mich., April 15, 2013—Marketing Associates (MA) and IDInteract, Inc. today announced a strategic partnership that will integrate MA’s expertise in technology-enabled marketing solutions with IDInteract’s Demand based predictive analytics capabilities. The partnership will allow MA to implement the Seattle-based company’s powerful demand identification and marketing lead acquisition platform for Michigan companies, providing access to […] Continue Reading —›

Press Release: IDInteract Launches Out of Stealth Mode with Mobile Veteran at the Helm

 Former Bell Labs, Motorola Labs and T-Mobile Exec Matthew Standish Moves Beyond Supply-Based CRM with Launch of Demand Exchange Platform SEATTLE, WA—December 11, 2012 — IDInteract, Inc., an innovator of products that empower enterprise marketers to identify and interact with highly qualified individuals and prospect clusters, today announced the launch of its company with $700,000 […] Continue Reading —›

Press Release: IDInteract Offers Demand-Based Approach to CRM with the Launch of Demand Exchange

Demand Identification Platform Leverages Multi-Channel Big Data to Identify and Target Consumer Purchase Intent in Real-Time SEATTLE, WA —December 11, 2012 — IDInteract, Inc., a provider of products that empower enterprise brand marketers to identify and interact with highly qualified individuals and prospect clusters, today announced the launch of the Demand Exchange™ platform.  Demand Exchange […] Continue Reading —›

IDInteract’s Demand Exchange uses SAP HANA software

We have deployed — with great success — HANA software within our Amazon EC2 cloud instance and are processing very high volumes of operational and transactional data in real-time. Additionally, we are now leveraging in-memory analytics (querying data stored in random access memory versus hard disk or flash) to enhance our ability to identify consumer demand signals across multiple channels (social media, mobile apps, CRM, and mobile wallets). Continue Reading —›