2013 Red Herring 100 Global Award Goes to Detroit’s IDInteract

Detroit, MI – IDInteract, Inc. has been selected as 2013′s Red Herring 100 Global Award Winner, adding this accolade to Gartner’s 2013 Coolest Vendor award. The honor of receiving Red Herring’s prestigious Global 100 award puts IDInteract in the company of prior Red Herring 100 Global Award winners such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube and eBay; companies that have changed the way we live and work.

“As a Red Herring 100 Global Award winner, it’s clear that IDInteract, Inc. are out-innovating large public software companies which usually require 18-36 months to bring to market software that really works across legacy-based platforms,” said IDInteract CEO, Matthew Standish.

The Red Herring editorial team selected the companies demonstrating the most innovative technologies and business models originating from over 1000 companies from over 40 nations.

“After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across the globe to the Top 100 Winners,” said Red Herring Chairman, Alex Vieux. “We believe IDInteract embodies the vision, drive and innovation that defines a successful entrepreneurial venture. IDInteract, Inc. is performing exceptionally in its field and strongly deserves to be singled out as a 2013 Red Herring 100 Global Winner, as the competition was the strongest it has ever been.” Recipients of Red Herring 100 Asia, Europe and North America awards are judged on a range of qualitative and quantitative metrics such as technology innovation, financial performance, growth criterion, management’s execution standards and scaleability.

About IDInteract:

IDInteract, Inc. enables enterprise digital marketers to proactively identify and convert market demand into revenue with an easy‐to‐use software-as‐a‐service platform called The Demand Exchange™. Their solution abstracts and analyzes raw consumer data from multiple sources, and consolidates that information into individual, group, event, and community “Personas,” indicating real‐time consumer demand for brands, products and services. Using these demand signals, Demand Exchange recommends and automates interaction with the most qualified prospects while continually measuring business results and return-on‐investment. For more information, visit idinteract.com, follow on Twitter and Like on Facebook.