‘Press Coverage’ Category

CIO Review Magazine Gives Cover Story to IDInteract

The company’s prime areas of focus have been retail, gaming and the auto industry. Another major source of the company’s revenue comes from the healthcare sector. With that said the privately funded company also is in talks of setting up its offices in Western Europe and the Middle East through partnerships and in 2014 it plans to strengthen its presence in the U.S and outside the country. Continue Reading —›

Research Magazine: T-Mobile’s Standish Brings Data Platform Out Of Stealth

Research Magazine | Brian Tarran | December 12, 2012 – Former T-Mobile chief information architect Matt Standish is heading up a new software company that aggregates and analyses data from social, mobile and CRM sources to create “personas” for targeted marketing. The company, IDInteract, emerged from ‘stealth mode’ this week with $700,000 in initial funding. In […] Continue Reading —›

StrategyEye: IDInteract Grabs USD 700,000 for Big Data Analysis

StrategyEye | December 12, 2012 – Big data analysis firm IDInteract has raised USD 700,000 from undisclosed backers. The Seattle-based firm offers a marketing analysis service that allows advertisers to interpret big data to identify and interact with clusters of prospective targets. The company aims to offer traditional marketing, business intelligence and CRM system implementation for clients under one […] Continue Reading —›

Enterprise Apps Today: IDInteract Launches Demand Exchange Cloud

A new startup aims to one-up social CRM analytics vendors with a targeted, analytics-based cloud offering. Enterprise Apps Today | Pedro Hernandez | December 12, 2012 - Seattle based IDInteract today launched Demand Exchange, a software-as-a-service (SaaS) product for sales and marketing organizations. IDInteract leverages Big Data analytics to pluck demand signals from a sea of social, mobile and […] Continue Reading —›

Social Media Today: Profile on Matthew Standish and the Demand Exchange

Social Media Today |Adam Chapman | December 14, 2012 – This week IDInteract, a formerly stealth startup based in Seattle, publicly revealed what CEO and Chief Architect Matthew Standish had been leading his team towards: a product they call “Demand Exchange” that promises to change traditional CRM systems by, according to Standish, “changing the direction of supply-based marketing […] Continue Reading —›

Northwest Innovation: IDInteract Launches With $700K In Funding

Staff | NW Innovation | December 11, 2012 - Seattle-based IDInteract, a startup developing enterprise marketing software-as-a-service, said today that it has raised $700,000 and launched the company. The firm–led by former T-Mobile executive Matthew Standish–said it will provide enterprise marketers with big data software to help them better target their customers with real-time offers. Source of […] Continue Reading —›

mrweb Daily Research News Online: Former T-Mobile Exec Launches Big Data Firm

Staff | Daily Research News Online | December 11, 2012 - In the US, former T-Mobile Chief Information Architect Matthew Standish has raised $700k in initial investment funding to launch a company called IDInteract, whose technologies will aggregate and analyze data from sources such as social media, mobile devices and CRM systems. IDInteract’s Demand Exchange technology […] Continue Reading —›

Destination CRM: IDInteract Introduces Demand Exchange Platform

  The automated platform lets marketers deliver tailored offers based on customer interest and intent-to-buy data. Judith Aquino | Destination CRM |December 12, 2012 - IDInteract, a software company that helps enterprise marketers identify and interact with qualified consumers, Tuesday introduced its Demand Exchange platform. The platform aggregates structured and unstructured data from multiple sources to […] Continue Reading —›

Website Magazine: Ex-Mobile Exec Tired of Reports, Starts IDInteract

Amberly Dressler | Website Magazine | December 11, 2012 - When IDInteract Founder, CEO and Chief Architect Matt Standish managed 1,769 applications, 25 petabytes of data and seven channels, as well as spent hundreds of millions of dollars to do so as a mobile executive at companies like AT&T, T-Mobile, Motorola, what did he get? A ton […] Continue Reading —›

CMSWire: IDInteract Creates Personas Based on Multi-Channel Big Data for Targeted Digital Marketing

Dan Berthiaume | CMSWire | December 11, 2012 - Enterprise CRM solutions provider, IDInteract, is introducing Demand Exchange, a platform designed to create detailed personas for use in targeted messaging and offers. Demand Exchange works by aggregating structured and unstructured online data (i.e.,“Big Data”) and using it as the basis of graphic personas that illustrate the demographic […] Continue Reading —›