Author Archive for: ‘mstandish’

Market Analytics & Tired Advertising Models

I hosted a discussion at SES New York on Market Analytics and convergence with Adam Singer, a product manager at Google that omnisciently pronounced that both TV and TV advertising were dead. My immediate challenge to both Adam and the audience was that TV campaigns had measurable analytical impact. Take for instance Go Daddy’s marketing [...] Continue Reading —›

2013 Predictions

There is a lot of talk about the upcoming fiscal cliff.  As the market fluctuates due to profit-taking and dividends show increases from 15% to 39.6% in 2013, economics become more fundamental.  Analysts are big on macro predictions and some like HFS research won’t even make a prediction as we head into the new year. [...] Continue Reading —›

Q&A on Privacy Settings

1.) As people continue to play “fast and loose” with their privacy on mobile and social channels, is it the responsibility of the FTC and other consumer protection authorities to act as a watchdog for these consumers?  Personal responsibility is important. It is up to vendors that provide this technology to self-regulate and be clear with their [...] Continue Reading —›

Putting the “Media” Into Social Media

The film industry may not feel lucky as they watch DVD sales slump in favor of lower-cost online rentals. And broadcasters may not view the rumored entry of Netflix into program production as a stroke of good fortune. But luck is relative. The music industry suffered the first effects of mass content digitalization back in [...] Continue Reading —›

The Reality of Social Behavior

The reality is that consumers don’t want another login and password on yet another website. The cruel reality is that this runs into a headwind called, “social behavior.” The affect of SFDCs proposition is that all of the sudden unicorns will appear and people will decide to migrate to this magical private social community because [...] Continue Reading —›

What is going wrong with Enterprise Social Media Customer Service?

I had a recent experience with American Express Customer Service using social media which left me thinking there has to be a better way than what’s taking place today. My story begins with an attempt to resolve a fraud issue and several disputed charges spanning the last year. To get things going I sent a [...] Continue Reading —›

The Trouble with Klout

“We believe that every individual who creates content online has influence. Our goal is to accurately measure that influence and empower users to better understand and leverage their influence,” so says the website of Klout. Klout uses an algorithm based on 25+ variables that spits out a score for each user ranging from 1 to [...] Continue Reading —›

Why QR Codes May Be Worth It

Let’s start by reviewing all the usual reasons naysayers and skeptics think QR codes will actually fail and never really catch on the United States. 1. Too much work: first you have to download an app that scans the codes and then actually scan the code. Wouldn’t it be easier to just Google a business [...] Continue Reading —›

The Social Case for Reputation Management

Hotel Property and Resort Executives have lived under a veil of protection. Poor experiences, bed bug break-outs, time-shares that pretend to be four star resorts must now operate with greater transparency. Today, guest reviews and complaints have more influence when they appear on one of the dozens of traveler websites and online booking services like [...] Continue Reading —›