‘Analyst Coverage’ Category

Pandora display ads go political, but they’re still just display ads

The more I’ve been thinking about the politicizing of Pandora display ads, the more questions I have. I keep coming up with reasons as to why Demand Signals are a better solution for political advertising than a simple combination of musical preferences and geo-targeting. For starters, display advertising is a bad idea. Assuming they’re the […] Continue Reading —›

Pandora’s political ads give “Rock the Vote” new meaning

What do Pandora’s political ads really mean? Is it a technology breakthrough or just another publicity stunt? Pandora recently made political news by announcing it had come up with a way to serve up gubernatorial ads to subscribers according to political preference. How does Pandora determine the leanings of it’s listeners? They’ve written a software […] Continue Reading —›