IDInteract Launches Out of Stealth Mode

IDInteract, Inc. is proud to announce the formal launch of the company after 12 months of incubation, product development,  $700,000 of initial investor funding and the simultaneous release of the Demand Exchange™ consumer demand identification platform. IDInteract is led by Founder/CEO/Chief Architect Matthew Standish, a veteran mobile and IT corporate executive with a passion for evolving the use of “big data” for consumer insights and marketing from an aged “supply” based approach to a more timely and effective “demand” based approach.  Matt is joined by an experienced executive team committed to his vision: Scott Frank oversees Marketing & Operations, Brian Leonard is in charge of Design & User Experience and John Helmon heads up Customer Delivery & Platform Operations. Matt developed the concept for the Demand Exchange after personally experiencing the pain of implementing traditional marketing, Business Intelligence, and CRM systems that were expensive, complex and took upwards of 18 months to onboard. These systems also lacked multi-channel views of customer behaviors linked to demand and were solely focused on providing 30-60-90 day reports. Despite having the budget to implement nearly any CRM solution on the planet, Matt found these systems lacking when it came to delivering actionable information about customers to internal sales and marketing teams.  Social media tools also fell significantly short, providing reports on things like brand sentiment but failing to contextualize or bring social data to life in a meaningful and relevant way. Matt Standish: “After years developing IT Platforms that solve business problems, I consistently heard about the wonders of “Big Data” yet struggled to find any value in it using the tools that were available to me.  The industry waxes philosophically about the potential of big data to positively influence customer lifetime value, loyalty and retention, but fails to understand the economics of how to influence the demand curve. Instead relying on pushing supply via channels like email and paid search. Big data has the potential to change all that, but without a way to aggregate and analyze all the data, marketers are left in the dark with no way to understand and immediately act on real-time customer demand signals. Demand-based customer engagements are non-intrusive and ensure that consumer privacy is respected, while creating a mutually beneficial relationship for both parties. That’s really the soul of IDInteract – changing the direction of supply based marketing to demand based interaction.” The launch of IDInteract coincides with the announcement of the company’s Demand Exchange platform. Demand Exchange is a demand identification platform that let’s enterprise digital marketers identify and convert real-time consumer demand into revenue while respecting consumer privacy. Unlike complex CRM systems or narrow social media “widgets” focused on pushing supply out to the market, Demand Exchange aggregates structured and unstructured data from multiple sources and automatically abstracts that data into easy-to-use 360-degree graphic representations to identify real-time customer demand. This demand focused approach allows enterprise digital marketers to effectively manage real-time market demand curves for their brands, products, and services including demand monetization by delivering targeted real-time offers. For more information, visit idinteract.com, follow on and Like on .