Utilizing Big Data Analytics to Market Effectively

IDInteract harnesses “Demand-based Marketing” and the way brands effectively market to customers June 7, 2014 – Detroit, Michigan – — Since email marketing first became popular a decade and a half ago, companies have struggled to develop the best ways to reach their potential customers. Unfortunately, not much has changed and companies still default to […] Continue Reading —›

2013 Red Herring 100 Global Award Goes to Detroit’s IDInteract

Detroit, MI – IDInteract, Inc. has been selected as 2013′s Red Herring 100 Global Award Winner, adding this accolade to Gartner’s 2013 Coolest Vendor award. The honor of receiving Red Herring’s prestigious Global 100 award puts IDInteract in the company of prior Red Herring 100 Global Award winners such as Facebook, Twitter, Google, Yahoo, Skype, […] Continue Reading —›

Pandora display ads go political, but they’re still just display ads

The more I’ve been thinking about the politicizing of Pandora display ads, the more questions I have. I keep coming up with reasons as to why Demand Signals are a better solution for political advertising than a simple combination of musical preferences and geo-targeting. For starters, display advertising is a bad idea. Assuming they’re the […] Continue Reading —›

Pandora’s political ads give “Rock the Vote” new meaning

What do Pandora’s political ads really mean? Is it a technology breakthrough or just another publicity stunt? Pandora recently made political news by announcing it had come up with a way to serve up gubernatorial ads to subscribers according to political preference. How does Pandora determine the leanings of it’s listeners? They’ve written a software […] Continue Reading —›

CIO Review Magazine Gives Cover Story to IDInteract

The company’s prime areas of focus have been retail, gaming and the auto industry. Another major source of the company’s revenue comes from the healthcare sector. With that said the privately funded company also is in talks of setting up its offices in Western Europe and the Middle East through partnerships and in 2014 it plans to strengthen its presence in the U.S and outside the country. Continue Reading —›

IDInteract is a Finalist for the 2013 Red Herring Top 100 North America Award

SEATTLE, WA — IDInteract, Inc. announced today it has been selected as a finalist for Red Herring’s 2013 Top 100 North America award. The latest accolade amidst a recent flurry of positive recognition, the Red Herring award puts IDInteract in the company of a prestigious list of honorees considered to be North America’s most promising […] Continue Reading —›