The Demand Exchange Now Leverages SAP HANA

IDInteract has the unique opportunity to improve and significantly scale our Demand Exchange product platform’s analytic capability using the SAP High-Performance Analytic Appliance (HANA.)  We have deployed HANA within our Amazon EC2 cloud instance and are processing very high volumes of operational and transactional data in real-time.  Additionally, we are now leveraging in-memory analytics (querying data stored in random access memory versus hard disk or flash) to enhance our ability to identify consumer demand signals across multiple channels (social media, mobile apps, CRM, and mobile wallets). We are excited to use HANA’s Multidimensional Expressions (MDX), Request Parser and Execution Layer Logic to improve our ability to identify consumer “intent” and calculate our proprietary Propensity to Buy (P2B) demand signal score.  We are also leveraging HANA’s Database Optimizer and Calc for materialized aggregates and multi-threaded parallel operations leading to faster platform calculations.  As a result our equations are immediately operationalizing statistical measures of consumer revenue potential leading to improved opportunity targeting and revenue capture for our enterprise clients.