VentureWire: IDInteract Launches Enterprise Marketing Service Led by Mobile Veteran

Scott Denne | VentureWire | December 11, 2012 - IDInteract Inc., a provider of enterprise marketing software as a service, said it has obtained $700,000 in initial investor funding and launched as a business.  Further financial details weren’t disclosed by the Seattle company. Chief Executive and Chief Architect Matthew Standish previously was chief information architect at Deutsche Telekom AG ‘s T-Mobile and a practice director of 4G IP platforms for the U.S. and Western Europe at AT&T Inc.’s mobile division.  The company also named Scott Frank to oversee marketing and operations, Brian Leonard to lead design and user experience and John Helmon to head up customer delivery and platform operations. IDInteract’s service analyzes raw consumer data from multiple sources and derives from it real-time consumer demand for brands, products and services. It recommends and automates interaction with the most qualified prospects.  Clients include Dean Foods Co . and Hewlett-Packard Co . Link to Article: http://pevc.dowjones.com/article?an=DJFVW00020121211e8cbgf4rp&from=alert&pid=32